Michelle Villalobos

Business Model Mastery: How To Turn Your Magic Into Money  (Without Sacrificing Your Lifestyle)

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Kelly McCausy

Maximize What You Say About You: On Site, One Sheets & Social Profiles

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Shannon Hernandez

Real Client Connection: How to Ditch Generic Avatar Jargon and Attract Your Clients with Ease!

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Understanding that you have more than one ideal client can make your entrepreneurial life so much easier! Each of your products and services speaks to a slightly different client and you may need to pivot in order to work smarter as you launch new products. By getting into the hearts, souls, and minds of our clients – the real substance of who they are — we can really connect with them for authentic marketing.

Consider these things when deciding which clients you truly want to connect with:

1. What are the top 3 important qualities of the clients you want to attract?
2. What are your ideal clients dreaming about?
3. What are the qualifiers or bare minimums they must meet to work with you?
4. What are your top worries? What are the top worries of the client’s you want to work with?
5. What are 3 ways that your clients WANT to feel?

Asking your clients what they like and trying new things is the best and only way to really know what will attract them and future ideal clients.

Shannon Tacheny

The Power of Photos in Captivating Your Target Audience

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Your brand is what other people thing or feel when they encounter our business. It’s critical that we actively cultivate our brand story. The photos we use in our brand story are part of what makes people remember us throughout the process of converting them from leads into clients or customers.

She discussed:

• How Photos help your business and website:
• Types of Photos Entrepreneurs Every Entrepreneur Should Have Available:
• Best practice is to have 6-12 photos you use over and over in your brand.
• Places to Consider for Photo Placement

LeeAnn Marie Webster

eMail With H.E.A.R.T.

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When selecting an email service, really consider what you need. You may not need all the bells and whistles that can complicate the system that you will be using.

If you’re starting from scratch to build your mailing list, your first step is building the structure to capture your leads. Know what platform you’ll use and get it ready to begin using. Next, you’ll need to start generating leads though a variety of methods such as opt ins, lead magnets, joint ventures, speaking engagements, virtual summits, etc.

Remember to regularly clean out your mailing lists and scrub it of people who aren’t opening to aid your deliverability. A mailing list isn’t about how many people are on it – it’s about how many people are engaging with your communications.

A common question is “how often should you email your list?”. Consider how often your list wants to hear from you and how often you can realistically be consistent in your communications. You might also be asking when you should be emailing your audience. Ask yourself when you audience is most open to getting information about the problem you can solve for them.

H – How People Get on Your List

E – Engaging Content

A – Being in Your Authentic Voice:

R – Regularity: frequency of consistent communication with your list

T – Technology: understanding the data you can get from your platform and using key metrics (open rates, click through rate, unsubscribe rate) to inform your decisions.

Emma Veiga-Maltaelly

How To Design A Brand Identity To Attract Your Ideal Clients

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It’s important to know the difference between vanity and strategic branding when working with a design professional so you have the broadest view of what you can get and what you want to achive. Engaging a design professional is a surefire way to get quality branding for your business. Branding is more than the feeling customer gets. Your brand story must serve a function and actually do work for you in your overall marketing.

Your brand serves a purpose and has a job to do. But it’s not necessary for you to love it. It’s important that it connects with both you and your customers. Consistency in your brand ecosystem (the places your brand exists) is critical. A comprehensive brand style guide with standard assets is an absolute must. If you are still at the stage of using Canva to create assets yourself, be sure to buy fonts for consistency.  Also, using consistent colors and styles builds brand equity and trust among your audience.

Strive to have not just a different brand, but a distinctive brand. A distinctive brand stands out with a meaningful impact, fits visually within your marketplace and category, and makes your customer feel safe.

When rebranding, the first step is to understand your goal. Why are you rebranding? Is it to reposition? Are you changing brand perception? Are you moving into a different marketplace? Work out what your brand needs to do and who it needs to serve. Once you understand your strategy, use that to inform your rebrand.